Vacancy – ARM Website and Social Media Coordinator

by | 10 Dec, 2019 | ARM news | 0 comments

Role Description

Proud of midwifery and midwives? Want to make a difference? The Association of Radical Midwives has a growing web and social media presence, and we’re seeking a creative, media-aware communicator to help us to expand on this growth to make our campaigns as effective as possible.

You will help to engage and coordinate our members and supporters by ensuring that our website is updated with regular blogs and news articles. You’ll post publicity about campaigns, study days, conferences and other events on the site and across our social media platforms.

Our members are the heart of ARM, and you will seek authors from our members and supporters to write blogs, articles and updates for our website. You’ll ensure that our social media outlets – Facebook, Twitter and Instagram – are regularly updated and that these are co-ordinated with our site, email lists and with Midwifery Matters, our magazine.

You will be the key contact for people contacting the site and commenting on our social media platforms so you’ll need to be up-to-date with what’s happening in the midwifery and maternity world.

The main aim of the role is to help us to increase the visibility and influence of ARM and build our membership so that we can do more to help mothers and midwives.

You won’t be expected to do all this by yourself – our supporters have gallons of talent and enthusiasm, and we envisage much of the role will be to coordinate and facilitate. You will liaise with the Midwifery Matters editor, and report to the Steering Group.

Skills and experience required

You will have excellent communication skills, be able to take a lead and be self-directed.

You will need in-depth familiarity with the aims of the Association of Radical Midwives, and with midwifery and maternity from a feminist perspective.

You will be very familiar with charity or business use of the major social media platforms Facebook, Twitter and Instagram. You will understand how websites, email lists and social media interact and how to maximise SEO. Ideally, you will be familiar with WordPress and Mailchimp, though training can be given if necessary.

Terms of Reference

A written report to be provided for the Steering Group Meetings in March and June 2020 and for the AGM in September 2020.
Evidence of increasing traffic on website and social media.
Demonstration of rising awareness of ARM as an important voice in midwifery and maternity issues.
Increase in new members and membership renewals.


You will need to compile reports for and liaise regularly with the ARM Steering Group (see Terms of Reference), ideally in person at the quarterly national meetings, but reports can be given by email and in online meetings if necessary. Travel expenses are paid for Steering Group meetings.

Equality and Diversity

We are a proudly feminist, non-hierarchical organisation. We value diversity and warmly welcome applications from people of all ethnic and cultural backgrounds. The role is ideal for someone needing or wishing to work flexibly.

Tasks include:

  • Posting publicity; items about campaigns; news; courses; promotional material on the website, page and on social media.
  • Ensuring that articles, blogs, and regular updates are sought and posted on the website and social media.
  • Providing answers to questions and requests from social media and/or direct to appropriate officers/ SG members to answer.
  • Publicising and engaging interest in current news threads and topics relating to matters of maternity care, midwifery and women’s issues.
  • Seeking contributors to provide blogs, and articles for the website and social media, initially from a list of contacts. Developing a network of key people in the midwifery world.
  • Developing a list of topics on which articles/blogs can be written.
  • Increasing visibility and appeal of ARM to increase interest in membership.
  • Regularly updating the website and social media in terms of current maternity care/midwifery concerns.
  • Posting/sending updates and news to other maternity and midwifery focussed media (eg AIMS, RCM, University Midwifery Societies, Birthrights etc.)
  • Engaging and energising students to retain their enthusiasm for midwifery and thus gain the ARM future active members, giving them easy and accessible methods which may make a difference.


ARM is a small charity mainly run by volunteers and we do not currently have employees. Therefore the Steering Group is seeking to contract a person to carry out the role on a self-employed basis for a period of 9 months in the first instance, with the possibility of extension of the contract following review. It is expected that the role will take the equivalent of 7.5 hours per week and the remuneration for this is £450 per month.

To discuss further, please contact Katherine Hales, ARM National Coordinator, on 07810665733 or email or contact Nicky Grace, Midwifery Matters editor, on 07771906787 or email

To apply, please email a CV and letter of application, outlining your suitability for the role, taking the above description into consideration to: with the subject, ‘Website and Media Manager’.

Applications close midnight 6th January 2020.


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